FINTECH
SERVICES
Web Design
Visual Identity
Illustrations
YEAR
2024
Paxful’s redesign was an opportunity to bring the refreshed visual identity to life beyond the brand guidelines.
THE CHALLENGE
As Paxful entered a new chapter, the brand needed to evolve alongside its changing direction and ambitions. The challenge was to create a simpler, more recognizable visual identity that could communicate its mission while remaining flexible across a global digital platform.
THE SOLUTION
I worked on redesigning Paxful’s website and digital assets, applying the refreshed visual direction across key touchpoints. This included using simple shapes, a focused color palette, and continuous linework to create a cleaner, more cohesive digital experience.
